Fast food is embraced by consumers because it tastes and looks good. It also fits well with the activities of daily life. Fast Food Chains are more global than ever due to an increase in the consumption of fast foods. It’s widely accepted that marketing strategies should aim at understanding consumers’ tastes and preferences. Marketing strategies of fast foods aren’t any different. They focus on a sound understanding of consumers’ preferences and perceptions for fast food outlets and how they might differ across countries/cultures Fast Food Chains use various strategies that ensure their foothold is intact in the ever diverse and modern culture.
There are basic marketing strategies that these chains employ to sell their product. They include:
- Volume and VisibilityConsumers should have an easy time looking for fast food restaurants. As a result, individual chains tend to open many restaurants in close proximity. It seems like over-saturation but it’s a key marketing strategy for Fast Food Chains. Continuous trails of fast food brand names/logos have also become part of everyday life in order to popularize a fast food company. Fast Food giant McDonald has done extensive branding with well-known entities such as the Olympics and FIFA to increase its global visibility. Easy access to fast food chains promotes their brand as well as underscoring ease and convenience which are hallmarks of the fast food industry.
- Value and affordability even though fast food chains often than not react to the needs and moods of consumers, they also emphasize on value and affordability of their product. These qualities have become an overall marketing strategy, especially in tight economies. For instance, Fast Food Chains use free samples and value menus with items for as low as $1 to entice cash-strapped customers. Additionally, side orders, discounts, are essential in promoting value and affordability to customers.
- Market Segmentation to identify various groupsMarket segmentation is a key marketing strategy that fast food restaurants employ to sell their product. It aims at identifying the key or rather common buying groups that tend to patronize fast food chains in a certain area. It is important for the chain to understand these groups in order to maximize profit. Factors perceived important by consumers are also part of market segmentation that Fast Food Chains focus on. Some buyers may consider friendly staff, variety, and speed as important factors in choosing their chain of choice while others may think of promotional deals and prices as the most important factors.
- Health Conscious StrategyMost people nowadays are more conscious than ever about their health. Fast food chains have time and again been criticized for offering processed food that has high-fat content. Consequently, they have been forced to incorporate foods that promote healthy living. Fast food Chains have started offering whole foods and low-calorie options in menus-it’s geared towards the satisfaction of customers that are health conscious.
- Social Responsibility StrategyFast Food Chains have started adopting green advertising campaigns (through packaging) to present themselves as entities that share the general public’s concern regarding environment and health. This strategy is aimed at buyers who try as much as possible to purchase foods that reflect their values of environment protection. With this marketing strategy, they can purchase fast foods without compromising what they believe in.
The big 4 outlets are:
Burger King, Sonic, Hardee’s/Carl’s Jr and Jack in the box.
Others are: Arby’s , A & W Restaurant, Astro Burger, and Fat Burger.
Powermatic Table Saws are popular products from one of the US’ most prestigious brands which grew from a family business to the industry leader that it is today. The best marketing strategy for the best Powermatic table saws would involve a multi-faceted approach.
Approaching review websites which help to narrow down choices for consumers, who are often in a hurry to buy and do not have the time to look at every model in detail, is always a good idea. Targeting websites which rank models are always going to be a wise way to reach consumers efficiently. For example, the website Best Cabinet Table Saws cuts down on the research time for customers by acknowledging that there are 21 different models of Powermatic table saws to choose from but they have picked out their top choice and then ranked 6 other models based on cost. Then, they have chosen another model to feature, which comes out on top in terms of customer reviews. Therefore, this website has considered the different criteria customers have when purchasing a saw and according to these, have created a variety of categories for efficient browsing.
Another good marketing strategy would be to continue to use social media which is a powerful tool for connecting with existing followers and a wider audience. Facebook adverts can raise the brand’s profile and target the demographic which is most likely to purchase a Powermatic table saw. Tweeting details about the latest models would also be an effective way to let followers know about any new releases, copying in affiliated dealers.
Keeping with the theme of a family business which has experienced explosive growth is always a winning strategy as people love to hear about a company’s background. Approaching woodwork and construction companies and offering them an affiliate link to Powermatic on their website would be a good way to increase business.
We are now in the era of YouTube, blogging and social media ‘influencers’ and so reaching out to bloggers and vloggers who have a large following and who review table saws and other tools is a worthwhile endeavor. Getting the Powermatic table saws into as many online and offline catalogs and relevant magazines would also be a good business strategy in terms of increasing exposure. Representatives from Powermatic could attend any appropriate woodwork or craft shows and demonstrate a variety of saws.
Asking other companies to feature the latest models of Powermatic table saws in email newsletters in addition to Powermatic’s own email updates is another effective marketing strategy. Keeping the brand strong on Instagram for Powermatic’s followers is key, with lots of visuals of the different models to entice consumers to purchase a table saw.
Offering discounts during the year when other competitors are doing the same is a good way to entice people to purchase a Powermatic table saw or offering the occasional prize draw to mark an important milestone for the company. This also helps to grow the company’s email list. Focusing on asking customers for reviews and publishing those reviews on the websites belonging to local, online and international dealers is also key.
Hurom products boast of juicers popular for extracting maximum liquid from fruits and vegetables. Their powerful functionality in crushing even nuts gives it a niche among the juicing products. The Home Savant lack time to make recipes on his own that is taken care of by their products. The United Emirates Company develop a wide range of both slow and fast juicers ideal for personal and commercial use. The distance should not be a hindrance on a customer in the remote parts of Australia to enjoy its benefits. Proper marketing and availability of diverse shipping and courier option enhance the sale of the Hurom products globally.
Whether you want to meet the local and international market, you have to ensure your method of choice have an impact. The innovation of digital technology and access to the internet make the manufacturer of Hurom products to reach the international market with ease, at the same time the completion of the sale process is done online. How is this possible? A customer orders the product using the online order form, he makes the payments through the online payment system and then the company organizes for shipping. What a hassle free way of doing business. What are the five best marketing strategies to meet the national and international markets?
Marketing automation applications
Marketing automation is the best marketing application in the modern time for the international market. The features promote customer relationship management and customization of Email campaigns. It is cheaper for Hurom company. The links and integration to other CRM tools prove its efficiency and effectiveness in marketing the juicers.
Print and audiovisual media
The local market will benefit from TV commercials and radio advertisement. With the streaming of audiovisual content over the internet, give elevates it from the disadvantages of traditional media.
The company must have a page on the various social media platforms to increase their presence as well as have interactive sessions with clients for negative and positive feedback which helps in the growth of the business.
Word of mouth
The quality of their products allows them to enjoy customer loyalty which acts as a passive marketing strategy. If used with social media, it helps in improving the presence of Hurom products in social media circles.
Various blog posts and internet referral of Hurom product allows the search engine to rate it Among the best. Any blind internet user who needs a juicer will automatically be directed to the site. People tend to trust the first contact when doing a blind shopping. The higher rankings only come when there is a proper use of keywords in various internet sites.
People buy benefits, ensure you have informative and educative content on Hurom juicers to have a high ranking. The trust you get the information is a marketing tool for the Hurom products.
Hurom company should incorporate all of the marketing strategies to cast their nets wider in increasing sales through additional customer and maintenance of customer loyalty.
Table tennis is a sport renowned in the Asian markets, although it is making inroads in other parts of the continent. It requires various marketing strategies to ensure it becomes popular globally. Tennis Federation approved the game as part of the curriculum in high schools internationally. However, some institutions have not taken the game seriously. Some of the benefits of the sport include
· Promote mental and physical health
· Enhances cognitive development
· Its success or failures promote personal development
· The events helps in social relations
· It complements sedentary life associated with technology hence reduces chances of lifestyle diseases among players
To improve the uptake of the game among citizens, some nations opt to use various marketing strategies to promote the game. They incorporate the old and new marketing tools to increase participation of the game in social places. The best five marketing programs to popularize the sport include
Social media marketing
Social media improve interaction between friends and relatives. Various stakeholders can opt to open a page that they talk about matters ping pong. They use the platform to promote benefits of table tennis. People love to participate in a game that has benefits. Who does not want to improve his cognitive development even for his kids?
Marketing automation software
Email campaign tools, lead pages and landing pages are some of the marketing automation features which help in promotion of pong among its subscribers. The ripple effect of this include, once a subscriber receives the Email campaign he can opt to share among friends in his mailing list or rather share in on his social media platforms to improve its presence in the social media platforms.
Events and ping pong expos and festivals
Festivals, expos and event were some places that help to create awareness of the game and its importance to the community. These platforms receive varied audience and relevant stakeholders who in their own right help in promotion of the game.
One it becomes a viral post in web platforms and social media tools, then search engines will rank it among the top most subject, receiving popularity. Everyone will always want to be associated with the trend. If the current trend is playing table tennis. People especially the youth will not want to be left behind. Unconsciously, the game becomes part and parcel of their daily lives. With time, they will practice at national and international levels, because you will find individuals who are exemplary in body movement, eye coordination and ball response and hitting skills.
Traditional media marketing tools
Radio, television, magazines and newspapers are old marketing methods which still have an impact in promotion of the game. Use of visual and audio content provides a practical view of the game.
Workouts and physical exercise is a trend in the contemporary society. The use of that phrase in ping pong will increase the rate of uptake of the game in various places. Just like any other sport table tennis have an added advantage –the reason it is referred to as a brain game for it has control box of all the metal games.