Table tennis is a sport renowned in the Asian markets, although it is making inroads in other parts of the continent. It requires various marketing strategies to ensure it becomes popular globally. Tennis Federation approved the game as part of the curriculum in high schools internationally. However, some institutions have not taken the game seriously. Some of the benefits of the sport include
· Promote mental and physical health
· Enhances cognitive development
· Its success or failures promote personal development
· The events helps in social relations
· It complements sedentary life associated with technology hence reduces chances of lifestyle diseases among players
To improve the uptake of the game among citizens, some nations opt to use various marketing strategies to promote the game. They incorporate the old and new marketing tools to increase participation of the game in social places. The best five marketing programs to popularize the sport include
Social media marketing
Social media improve interaction between friends and relatives. Various stakeholders can opt to open a page that they talk about matters ping pong. They use the platform to promote benefits of table tennis. People love to participate in a game that has benefits. Who does not want to improve his cognitive development even for his kids?
Marketing automation software
Email campaign tools, lead pages and landing pages are some of the marketing automation features which help in promotion of pong among its subscribers. The ripple effect of this include, once a subscriber receives the Email campaign he can opt to share among friends in his mailing list or rather share in on his social media platforms to improve its presence in the social media platforms.
Events and ping pong expos and festivals
Festivals, expos and event were some places that help to create awareness of the game and its importance to the community. These platforms receive varied audience and relevant stakeholders who in their own right help in promotion of the game.
One it becomes a viral post in web platforms and social media tools, then search engines will rank it among the top most subject, receiving popularity. Everyone will always want to be associated with the trend. If the current trend is playing table tennis. People especially the youth will not want to be left behind. Unconsciously, the game becomes part and parcel of their daily lives. With time, they will practice at national and international levels, because you will find individuals who are exemplary in body movement, eye coordination and ball response and hitting skills.
Traditional media marketing tools
Radio, television, magazines and newspapers are old marketing methods which still have an impact in promotion of the game. Use of visual and audio content provides a practical view of the game.
Workouts and physical exercise is a trend in the contemporary society. The use of that phrase in ping pong will increase the rate of uptake of the game in various places. Just like any other sport table tennis have an added advantage –the reason it is referred to as a brain game for it has control box of all the metal games.