This is one industry that has made inroads in developing countries simply because of the massive marketing and public relations activities. Whether as a ping pong player or manufacturer of the equipment or a sponsor or table tennis event organizers; everyone has a positive role to play to move the industry to the next level. There is a thin line that exists between marketing and public relations- all are geared towards maintaining customer loyalty and public image.
Some of the public relation exercise ideals for this industry include
- Building mutual trust between the player and customers without excluding the stakeholders
- Maintaining customer loyalty through the provision of excellent services
- Use of relevant marketing strategies
- Taking care of the reputation of the industry
- Building confidence among players and stakeholders
Marketing focuses on the products or services offered. In this case, they handle on their promotion to entice customers to consider their products any time- ping pong produces https://www.pingpongperfect.com/. There are over ten marketing strategies, multi-level companies can afford to use over 80 percent of them but for small-medium companies, this is impossible. This is the reason their marketing department has to brainstorm on the best method depending on the ping pong service they need more customers at that time. Also, your target audience influences the marketing strategy of choice. What are some of the marketing strategies?
- Social media marketing
- Email marketing
- Marketing campaigns
- Event sponsorship
- Search Engine optimizations
- Print media
- Audiovisual media
- Use of influencers
Table tennis is an outdoor game though you might opt to use it as an indoor option. As a manufacturer, you are dealing with goods. Why not upload some of the products and send them o various social media platforms with a caption. This is one way you can advertise your products to have both n offline and an online presence. There are many table tennis tournaments which you can use as a marketing tool.
A marketing campaign which includes Email marketing is an affordable and effective marketing strategy for the table tennis industry. You just need to create an email campaign and send it to your contact. The advantage of this is the fact that you can watch the movement of the Emails; that is the action the recipients take to just understand which campaign was most effective.
Also, you can opt to use social media influencers to your advantage. This is a sports industry and the best influencers include the renowned sports personnel to market. This is common in the print media advertisement. Their face on billboards has an impact on increasing revenue.
We are in the digital technology. This is the best service that ever happened to humanity. It directly touches on the service rendered in all the industries. In business, it comes in handy to run various marketing skills. It has made business communication just a keyboard away. These include things like live chat platforms, social media pages, blogs, and engine optimization tools. This is one way in which table tennis stakeholders can take advantage of this to create awareness of table tennis as a sport.
Relevant personnel in the ping pong industry should use both the public relations and marketing strategies to enhance consumer base. The overall effect of this is to move the industry to a higher level. Besides, it increases the sales volume since these are not just spectators, their presence is purely a business relationship.