Powermatic Table Saws are popular products from one of the US’ most prestigious brands which grew from a family business to the industry leader that it is today. The best marketing strategy for the best Powermatic table saws would involve a multi-faceted approach.
Approaching review websites which help to narrow down choices for consumers, who are often in a hurry to buy and do not have the time to look at every model in detail, is always a good idea. Targeting websites which rank models are always going to be a wise way to reach consumers efficiently. For example, the website Best Cabinet Table Saws cuts down on the research time for customers by acknowledging that there are 21 different models of Powermatic table saws to choose from but they have picked out their top choice and then ranked 6 other models based on cost. Then, they have chosen another model to feature, which comes out on top in terms of customer reviews. Therefore, this website has considered the different criteria customers have when purchasing a saw and according to these, have created a variety of categories for efficient browsing.
Another good marketing strategy would be to continue to use social media which is a powerful tool for connecting with existing followers and a wider audience. Facebook adverts can raise the brand’s profile and target the demographic which is most likely to purchase a Powermatic table saw. Tweeting details about latest models would also be an effective way to let followers know about any new releases, copying in affiliated dealers. Keeping with the theme of a family business which has experienced explosive growth is always a winning strategy as people love to hear about a company’s background. Approaching woodwork and construction companies and offering them an affiliate link to Powermatic on their website would be a good way to increase business.
We are now in the era of YouTube, blogging and social media ‘influencers’ and so reaching out to bloggers and vloggers who have a large following and who review table saws and other tools is a worthwhile endeavor. Getting the Powermatic table saws into as many online and offline catalogs and relevant magazines would also be a good business strategy in terms of increasing exposure. Representatives from Powermatic could attend any appropriate woodwork or craft shows and demonstrate a variety of saws. Asking other companies to feature the latest models of Powermatic table saws in email newsletters in addition to Powermatic’s own email updates is another effective marketing strategy. Keeping the brand strong on Instagram for Powermatic’s followers is key, with lots of visuals of the different models to entice consumers to purchase a table saw.
Offering discounts during the year when other competitors are doing the same is a good way to entice people to purchase a Powermatic table saw or offering the occasional prize draw to mark an important milestone for the company. This also helps to grow the company’s email list. Focusing on asking customers for reviews and publishing those reviews on the websites belonging to local, online and international dealers is also key.